Indoor Navigation Asset Tracking System

Positioning Can Benefit Shoppers: Exact User Location
An indoor positioning platform enables a guided wayfinding experience by allowing users to find directions from their exact location in real-time on the map. Shoppers can simply load the mall map on their device and see their precise location represented by a blue dot. This allows a visitor to skip the “start” step when leveraging a wayfinding app to get turn-by-turn directions on the map. With indoor navigation and positioning systems, a visitor can spend more time browsing the mall instead of aimlessly searching for stores. An exact user location can also help with accessibility. Visually impaired shoppers can use indoor navigation and positioning systems with voice commands to be alerted of their exact location on the map and be verbally directed to stores and products inside a shopping mall.
Location Sharing
Indoor positioning systems can allow for location sharing between devices. This can be beneficial to parents who want to monitor a child’s location, as excitement levels may be high inside a mall. Indoor positioning technologies can be activated on your device and shared with others so you can get alerts if your children wander away in a mall. Visitors can use location sharing by sending their exact location to a friend or family member’s mobile device to easily find their exact whereabouts across a large multi-floor shopping mall. Within a shopping mall app, shoppers can even send direct messages to information desk staff and receive mall navigation assistance in real-time if, for example, a user is having trouble using the indoor navigation mapping platform. The information desk staff can quickly send a visitor information about the retailer they are looking for with turn-by-turn directions based on their exact location on the map. 
Proximity Marketing
Deals and promotions are normally showcased by displaying sale signs in-store, within an integrated benefits platform, or on a store website. With proximity marketing, a customer can get the latest deals and discounts without having to search for them. As a shopper travels through the mall, they can receive notifications when passing a store that has a sale through the use of indoor positioning technology. Users can be easily directed to a sale and get the best goods before they are all sold out while also receiving coupons or special offers. Indoor positioning makes getting the best bank for your buck a simple process for shoppers.
Proximity marketing can also alert shoppers of events happening in the mall while providing them with information about the event such as free samples being offered or other fun activities. Beyond deals and promotions, indoor positioning can give detailed information to customers when travelling through a mall. When a customer enters a clothing department, they can be provided with information about designers and collections and are able to share this information with friends and family who may find it interesting or useful.